Learfield Interaction

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Outdoors

Our portfolio contains a wide variety of client categories and one of our favorites is the one that takes us to the great outdoors. From our farmers across our Midwest footprint, to the boaters, fishers, hikers and bird watchers, we are enthusiastic about helping engage those who spend their time outside. We can help you reach your target audience in any location and on any device that the message can be delivered. We’ll help you build content and provide engagement tactics that educate and inform your audience about whatever it is you want them to know. In addition to traditional media, we can build custom content through graphics, social and digital media, video, and print materials, just to name a few.

Filed Under: Featured

Health

Health and wellness are cornerstones of a state’s funding priorities. Funding is released each year to launch campaigns that engage citizens to be better stewards of their bodies. Through education, awareness, and engagement we can support your campaign to make your state’s residents healthier and better informed. We work directly with our clients to become an extension to their outreach, often repurposing tools that already exist, but expanding their reach and use. In addition to traditional media, we can build custom content through graphics, social and digital media, video, and print materials, just to name a few.

Filed Under: Featured

Awareness

We are highly experienced in helping businesses and state agencies inform residents about resources that are available to them. From helping new or lapsed hunters get certified to hit the woods, or sharing specific details about how to properly wash your hands, we can reach the audience you want in a variety of ways, through a variety of tactics. We work directly with our clients to fully understand the message they want to deliver and provide strategies that can deliver fruitful results. In addition to traditional media, we can build custom content through graphics, social and digital media, video, and print materials, just to name a few.

Filed Under: Featured

Advocacy

We help state agencies and non-profits share their messages with consumers across their specified geography, targeting those individuals they most want to reach. Whether they’re promoting health screenings for disease prevention or bringing awareness to parents about how to better communicate with their children, we help them deliver the message and engage. We work directly with our clients to become an extension to their outreach, ensuring our team is educated on the core message and requested outcome for each campaign. In addition to traditional media, we can build custom content through graphics, social and digital media, video, and print materials, just to name a few.

Filed Under: Featured

Agriculture

Brownfield works on a local level to connect brands to specific farmer communities. Brownfield is a WIRED network of 600 affiliates who trust us to deliver ag programming farmers want and need. Additionally, Brownfield’s website provides the latest news, markets, feature programming, video and expanded content to farmers and others throughout the ag industry.

Since 1972, Learfield has provided quality programming to more than 600 radio stations throughout the states of Illinois, Indiana, Iowa, Minnesota, Missouri, Nebraska, Ohio, South Dakota and Wisconsin.  Our focus: the needs of people in communities throughout the Midwest and the advertisers who serve them.

As ABC and CBS provide world and national news to radio stations across the nation, Learfield News/Ag provides regional and statewide news of interest to affiliated radio stations across the Midwest.  We give them great news and agricultural programming and in exchange they give us commercial airtime on their stations that air 6 a.m. to 7 p.m., Monday through Saturday, during radio’s primetime.  This allows our affiliated stations to serve their loyal listeners and advertisers in ways that would be difficult or even impossible on their own.  Because we barter for the commercial time instead of paying cash, we can help marketers reach the state easily and affordably versus the premium pricing of other options.  Simply put, it’s a win-win situation for our stations, listeners and advertisers. 

Efficient, Effective and Easy way to reach statewide including small and mid-sized markets.

Filed Under: Featured

Our Locations

We have news and sales offices in various locations throughout the Midwest.

Main Office
505 Hobbs Road
Jefferson City, MO 65109

Start a Project

We’d love to hear about your upcoming project. Tell us all about it by filling out our contact form.

Or give us a call at 573-893-7200 and ask for John Baker.

Follow Along

Want to keep up with some of LEARFIELD News and Agriculture’s latest campaigns? Check out our YouTube channel.

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