Learfield InterAction
The Real Cost of Social Media
ADVERTISERS ARE NOT NORMAL?
How do you use social media?
Over the last year, I’ve spent a lot of time developing content strategies for various social networks and learning how different organizations have leveraged social media. Throughout this process I have discovered some Facebook NO NOs.
If you are a social media coordinator please consider refraining from the following:
“Liking” Your Own Statuses
I don’t know how many times I’ve come across this on people’s pages, but “liking” your own status (hitting the “like” button) translates very poorly. My thought is, if you were confident enough to post the update, it is clear you liked it to begin with. Why else would you post the status?
Updating Statuses Frequently
People are already overwhelmed with content on the Internet and the last thing they need is their newsfeed blown up with information—It’s just flat out annoying. So, be conscious of this when sharing updates.
Essay Length Status Updates
There is a good chance that your status update will be ignored if it is longer than 140 characters. People’s attention spans are short. Be brief, and get to the point. Try not to bombard them with data or information that takes too long to digest.
Advertising in your Cover Photo
Facebook is very particular about its rules and regulations. One thing that will get you into immediate trouble is placing an advertisement within your cover photo. Review the rules listed below and keep yourself out of hot water. These rules are taken directly from the Facebook page guidelines:<https://www.facebook.com/page_guidelines.php>
Covers may not include:
i. price or purchase information, such as “40% off” or “Download it on
socialmusic.com<http://socialmusic.com>”;
ii. contact information such as a website address, email, mailing address, or
information that should go in your Page’s “About” section;
iii. references to Facebook features or actions, such as “Like” or “Share” or an arrow
pointing from the cover photo to any of these features; or
iv. calls to action, such as “Get it now” or “Tell your friends.”
