We’ve been exploring LinkedIn a little more. Trying to strategize how companies can leverage it for more of a professional use. I personally am impressed with it’s strong SEO capabilities. I see this as a benefit for businesses looking to connect with specific audiences and industries.
Some other striking elements that support using this platform for business use:
▪ Increased visibility for your company and products
▪ The ability to research your competition, customers, or partners
▪ Easy collaboration with colleagues, customers, and industry thought leaders
▪ Excellent source of SEO-friendly links: LinkedIn has great authority in Google; and you can can create unique anchor text for your Web site links, which are given the dofollow attribute (LinkedIn’s PageRank is 9).
(via http://www.pamorama.net/)