Learfield InterAction

Where Speech Recognition Is Going

Tue, 29 May 2012 11:55:18 -0500

Where Speech Recognition Is Going

Creative Tip #1 (Taken with instagram)

Thu, 24 May 2012 08:39:00 -0500

Creative Tip #1 (Taken with instagram)

10 Ways Successful Entrepreneurs Delegate Tech-Related Tasks

Wed, 23 May 2012 19:13:05 -0500

10 Ways Successful Entrepreneurs Delegate Tech-Related Tasks

The Real Cost of Social Media

Tue, 22 May 2012 14:22:57 -0500

The Real Cost of Social Media

ADVERTISERS ARE NOT NORMAL? How do you use social media?

Tue, 22 May 2012 09:32:23 -0500

ADVERTISERS ARE NOT NORMAL?

How do you use social media?

This INSANE Graphic Shows How Ludicrously Complicated Social...

Fri, 18 May 2012 10:48:33 -0500

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Upgrade Twitter Experience with the Thirst App

Wed, 16 May 2012 17:02:58 -0500

Thirst is a new way to view Twitter on the iPad. It gives users an enhanced experience by displaying designated topics picked by the user. As tweets are updated, Thirst sorts them accordingly by topic.

Morning with Missouri Motorcycle Safety Program

Tue, 15 May 2012 10:21:09 -0500

[Flash 10 is required to watch video.]

Morning with Missouri Motorcycle Safety Program

Facebook NO NOs!

Mon, 14 May 2012 15:39:00 -0500

Over the last year, I’ve spent a lot of time developing content strategies for various social networks and learning how different organizations have leveraged social media. Throughout this process I have discovered some Facebook NO NOs.

If you are a social media coordinator please consider refraining from the following:

“Liking” Your Own Statuses

I don’t know how many times I’ve come across this on people’s pages, but “liking” your own status (hitting the “like” button) translates very poorly. My thought is, if you were confident enough to post the update, it is clear you liked it to begin with. Why else would you post the status?

Updating Statuses Frequently

People are already overwhelmed with content on the Internet and the last thing they need is their newsfeed blown up with information—It’s just flat out annoying. So, be conscious of this when sharing updates.

Essay Length Status Updates

There is a good chance that your status update will be ignored if it is longer than 140 characters. People’s attention spans are short. Be brief, and get to the point. Try not to bombard them with data or information that takes too long to digest.

Advertising in your Cover Photo

Facebook is very particular about its rules and regulations. One thing that will get you into immediate trouble is placing an advertisement within your cover photo. Review the rules listed below and keep yourself out of hot water. These rules are taken directly from the Facebook page guidelines:<https://www.facebook.com/page_guidelines.php>

Covers may not include:
i. price or purchase information, such as “40% off” or “Download it on
socialmusic.com<http://socialmusic.com>”;
ii. contact information such as a website address, email, mailing address, or
information that should go in your Page’s “About” section;
iii. references to Facebook features or actions, such as “Like” or “Share” or an arrow
pointing from the cover photo to any of these features; or

iv. calls to action, such as “Get it now” or “Tell your friends.”

The iPhone 5 Might Look Like This [PICS]

Mon, 14 May 2012 08:07:19 -0500

The iPhone 5 Might Look Like This [PICS]

HOW TO: LinkedIn for Business

Wed, 09 May 2012 11:12:57 -0500

While doing some research for LinkedIn, I stumbled across this awesome slideshare. It covers the basics to leverage LinkedIn quite nicely! Take a look and start networking!

How to-use-linkedin-for-business

View more documents from Nacho Bruyel

Wed, 09 May 2012 10:55:04 -0500

We’ve been exploring LinkedIn a little more. Trying to strategize how companies can leverage it for more of a professional use. I personally am impressed with it’s strong SEO capabilities. I see this as a benefit for businesses looking to connect with specific audiences and industries.

Some other striking elements that support using this platform for business use:

▪ Increased visibility for your company and products

▪ The ability to research your competition, customers, or partners

▪ Easy collaboration with colleagues, customers, and industry thought leaders

▪ Excellent source of SEO-friendly links: LinkedIn has great authority in Google; and you can can create unique anchor text for your Web site links, which are given the dofollow attribute (LinkedIn’s PageRank is 9).

(via http://www.pamorama.net/)

Social Media Workshop

Tue, 01 May 2012 15:25:25 -0500

Learfield InterAction was recently invited to do a social media workshop in South Carolina for the state’s healthy living initiative institue.

You can view the presentation here: Social Media: beyond life’s play-by-plays

Take a look! If you have any questions or are interested in us conducting a workshop contact us! :)

Safe Prom Ride

Mon, 30 Apr 2012 21:50:00 -0500

Super pumped about this creative that was released today! Great teamwork with True Media to launch MoDOT’s safety promotion to help reduce youth impaired driving in Missouri during prom season.

View the sweepstakes here: Safe Prom Ride

Let's be more likable...

Mon, 16 Apr 2012 13:04:00 -0500

Let's be more likable...

6 Steps in Developing a Social Media Strategy

Mon, 09 Apr 2012 13:43:00 -0500

6 Steps in Developing a Social Media Strategy

Say Goodbye to User Name and Password Logins, and Hello to 'OneID'

Wed, 21 Mar 2012 08:49:16 -0500

Say Goodbye to User Name and Password Logins, and Hello to 'OneID'

Three Rules for Business Emails

Mon, 19 Mar 2012 11:23:40 -0500

Three Rules for Business Emails

Facebook Photos: The Key to a Successful Social Media Campaign

Mon, 19 Mar 2012 10:58:54 -0500

Facebook Photos: The Key to a Successful Social Media Campaign

Social Media Cheat Sheet

Wed, 22 Feb 2012 14:44:56 -0600

Social Media Cheat Sheet